SKYRISE · LIVE AGENT SIMULATION

KING'S CROSS / WESTERN CONCOURSE

Who really sees a DOOH screen — simulated · measured · tagged
REAL-TIME SIMULATION · 0 AGENTS · NOT VIDEO
KING'S CROSS09:27:00
ARRIVALS / LLEGADAS
TIMEORIGINPLTSTATUS
4 DOOH SCREENS · 2 BOARDS · AUDIENCE MEASUREMENT
0
ENTERED CONE
(OTS)
0
VERIFIED VIEWS
(VAC)
VIEW
RATE
AVG DWELL
SECONDS
0
TAGGED
IN SCENE
SKYRISE
LIVE CREATIVE
0 VIEWS
Two combined boards hang over the gatelines — departure cards in the centre, a DOOH screen at each end. Agents entering a screen's cone of visibility while oriented toward it build continuous attention; past 2.5s they are tagged — a verified view, not just an opportunity to see. Look away and the clock resets — and a third of passers-by never look up at all.
SAW A SCREEN — VERIFIED VIEW
COLOURED — SIMULATED PASSENGERS
CONES OF VISIBILITY — 20M · 90° × 4
FREE CAM — CLICK A PASSENGER TO FOLLOW
DOOH CREATIVE — ALL FOUR SCREENS
OR DRAG & DROP AN IMAGE ANYWHERE ON THE PAGE
DROP CREATIVE TO GO LIVE
SKYRISE CONCEPT · SIMULATED AUDIENCE DATA · GEOMETRY AFTER KX WESTERN CONCOURSE (McASLAN / ARUP, 2012)
SKYRISE PRESENTS · A REAL-TIME AGENT SIMULATION
KING'S CROSS
WESTERN CONCOURSE
WHO REALLY SEES A DOOH SCREEN
EVERY PASSENGER SIMULATED · NOTHING GENERATED · DRAG TO EXPLORE AT ANY TIME
WEBGL UNAVAILABLE — THIS DEMO NEEDS A GPU-ENABLED BROWSER